Sunday, 17 December 2023

An unsettling perspective on ethics

 True Altruism or Pure Selfishness 

In the era of Instagram and TikTok, influencers have transformed the essence of charity. 


Is it ethical to publicize charity extensively? Influencers often create charity content to garner more views, aiming for fame, attracting potential funders, and, ultimately, earning more through increased social media traction.

Their intentions may involve gaining attention from NGOs, crowdfunding platforms, or celebrities for potential collaborations. However, they sometimes perceive individuals who prioritize empowering others over direct charity as less favorable, influencing their followers similarly.

While influencers willingly engage in charity, why not contribute from their own resources instead of relying on crowdfunding or organizational support? Many existing shelters and aid organizations cater to the needs of the underprivileged.

Does promoting these influencers inadvertently create a new category of counterfeit NGOs, enriching them without real impact? Do individuals showcased in charity videos consent to their public display, or does this infringe on their privacy, especially for those in need?

Is it fair to criticize those who choose not to donate while praising those who do, considering that non-participants might also be facing personal struggles but strive to maintain stability?

Do influencers inadvertently shame those who don't engage in charity, making it seem awkward or dishonorable not to contribute in their way?

Do silent philanthropists, who contribute without seeking recognition, hold less influence compared to those on social media?

Who grants influencers the authority to assess the credibility or honesty of homeless individuals receiving charity?

Influence, especially on impressionable children, seems to hinge on media representation, potentially shaping moral behavior based on what's showcased in the media.

The underlying motive of charity now seems driven by the pursuit of increased followers, likes, and subscribers, ultimately aiming to gain popularity and income by misleading others.

Why do uninformed or undereducated individuals, lacking real exposure or comprehensive knowledge about societal issues, become influencers? Shouldn't we highlight those who genuinely drive realistic changes in addressing societal concerns?

The modern portrayal of charity through social media and influencers

There's a complex interplay between intentions, authenticity, and the impact of such actions on both influencers and those they aim to help. 


Charity should ideally stem from genuine compassion, not for personal gain or publicity. It's crucial to recognize the value of silent philanthropy—those who contribute without seeking attention. Publicizing charity can sometimes compromise the dignity and privacy of those receiving help.

Influencers leveraging charity for personal gain can distort the perception of altruism. It's important to emphasize genuine acts of impactful change rather than glorifying superficial actions for fame or profit.

Indeed, the true influencers might not always be on social media. There are countless individuals effecting meaningful change away from the spotlight, and they deserve recognition too.

Education and exposure play vital roles. Empowering people to understand real issues and support genuine change-makers could help in redefining the narrative around charity and influence. Social media, while a powerful tool, needs responsible usage to uphold the essence of humanity rather than eroding it.

The potency of media, especially social media, in shaping human behavior and societal values begs the question: is our current social media culture eroding the core of humanity?

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